Officials at Castaway Cove, Wichita Falls, Texas, recently launched a
contest to find a name for the new-for-2008 waterslide attraction (a
WaterFun Products Sidewinder MK1) opening this season.
AmusementAquatic Management Group, (AMG), the park’s management company, developed the “Name the Ride” promotion in order to bring the Wichita Falls community into the launching of this new water ride.
Beginning April 23, 2008, anyone and everyone can cast their vote of what the name of the new water attraction could be. The contest will last four weeks and the deadline will be May 20, 2008.
TV, radio and billboard marketing campaigns will launch, support and communicate the details on the all new water ride and the information on how the audience can enter to win the “name the water attraction” contest.
The audience will be instructed to go to a station’s Web site or call into a designated phone number (940.687-8888) to enter their choice of name. The TV station’s Web site will have a link to the Castaway site where they can enter the contest. The Billboard campaign will list the phone number (940.698-8888). The deadline for entries is midnight on May 20, 2008; emailed by midnight CST. The new waterpark ride names will be judged for creativity and appropriateness in describing the experience or the physical attributes of the ride and marketability of the name. The judge’s decision is final. If there is more that one entry with the name deemed by the judges as the winner, then the name that was submitted first will be declared the winner.
A $1,000 prize package has been developed that will excite viewers and the listening audience to participate in the contest. The winner’s prize package will include:
* Four (4) Platinum Unlimited Season Passes
* Plus 20 Free one-day admission tickets for them and their closest friends to be among the first to ride the new water attraction on Grand Opening Day of the new ride projected to be early June, 2008
* Gift Certificate of $100 to spend on purchases inside he park during their visit
The winner will be announced in all media coverage and will be featured in the new ride naming promotion plus participate in the ride’s Opening Day ceremonies.
For more information visit: www.castawaycovewaterpark.com.
AmusementAquatic Management Group, (AMG), the park’s management company, developed the “Name the Ride” promotion in order to bring the Wichita Falls community into the launching of this new water ride.
Beginning April 23, 2008, anyone and everyone can cast their vote of what the name of the new water attraction could be. The contest will last four weeks and the deadline will be May 20, 2008.
TV, radio and billboard marketing campaigns will launch, support and communicate the details on the all new water ride and the information on how the audience can enter to win the “name the water attraction” contest.
The audience will be instructed to go to a station’s Web site or call into a designated phone number (940.687-8888) to enter their choice of name. The TV station’s Web site will have a link to the Castaway site where they can enter the contest. The Billboard campaign will list the phone number (940.698-8888). The deadline for entries is midnight on May 20, 2008; emailed by midnight CST. The new waterpark ride names will be judged for creativity and appropriateness in describing the experience or the physical attributes of the ride and marketability of the name. The judge’s decision is final. If there is more that one entry with the name deemed by the judges as the winner, then the name that was submitted first will be declared the winner.
A $1,000 prize package has been developed that will excite viewers and the listening audience to participate in the contest. The winner’s prize package will include:
* Four (4) Platinum Unlimited Season Passes
* Plus 20 Free one-day admission tickets for them and their closest friends to be among the first to ride the new water attraction on Grand Opening Day of the new ride projected to be early June, 2008
* Gift Certificate of $100 to spend on purchases inside he park during their visit
The winner will be announced in all media coverage and will be featured in the new ride naming promotion plus participate in the ride’s Opening Day ceremonies.
For more information visit: www.castawaycovewaterpark.com.
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